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Nov 09, 2024
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Undergraduate Catalog 2024-2025
Advertising/Public Relations/Social Media, BA
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Return to: Programs of Study
The Advertising/Public Relations/Social Media Major focuses on the research, strategy, creativity, media planning and evaluation processes used in the respective fields. Emphasis is placed on critical thinking, creativity, data analysis, and communication skills. Students are encouraged to participate in extracurriculars, practicum and capstone classes and internships in both fields.
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Department Core Courses
A student wishing to earn a Bachelor of Arts degree in Advertising/Public Relations/Social Media must satisfactorily complete a minimum of 39 credits from the department’s course offerings. Included among these 39 credits are five core courses required for all Department of Communication and Media majors:
Advertising/Public Relations/Social Media Requirements
To the department core courses, the following requirements are added for Advertising/Public Relations/Social Media.
* COMM 105 - Advertising/PR/Social Media
Choose one of the following courses:
Choose one of the following courses:
* COMM 305 - Media Campaigns
* COMM 460 - Advertising Competition
In consultation with an advisor, Advertising/Public Relations/Social Media majors choose at least two (2) additional COMM courses for a total of six (6) credits.
Advertising/Public Relations/Social Media Curriculum
1The Department of Communication & Media prefers students fulfill (FYW) requirements by completing COMM 108 . However WRTG 107 or WRTG 105 and WRTG 106 may be substituted.
2The selection of a First Year Seminar is likely to fulfill requirements both for the First Year Seminar and a General Education Requirement. Thus, the First Year Seminar will not add to the total credits for the semester. Talk with your advisor if you have any questions.
3The Department of Communication & Media strongly recommends students complete 3-6 credits satisfactory (CS) internship in the GE free elective area.
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Return to: Programs of Study
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