Nov 09, 2024  
Undergraduate Catalog 2024-2025 
    
Undergraduate Catalog 2024-2025

Advertising/Public Relations/Social Media, BA


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The Advertising/Public Relations/Social Media Major focuses on the research, strategy, creativity, media planning and evaluation processes used in the respective fields. Emphasis is placed on critical thinking, creativity, data analysis, and communication skills. Students are encouraged to participate in extracurriculars, practicum and capstone classes and internships in both fields.

Department Core Courses


A student wishing to earn a Bachelor of Arts degree in Advertising/Public Relations/Social Media must satisfactorily complete a minimum of 39 credits from the department’s course offerings. Included among these 39 credits are five core courses required for all Department of Communication and Media majors: 

Advertising/Public Relations/Social Media Requirements


To the department core courses, the following requirements are added for Advertising/Public Relations/Social Media.

  * COMM 105 - Advertising/PR/Social Media  

Choose one of the following courses:


Choose one of the following courses:


* COMM 305 - Media Campaigns  
* COMM 460 - Advertising Competition  


In consultation with an advisor, Advertising/Public Relations/Social Media majors choose at least two (2) additional COMM courses for a total of six (6) credits.

Advertising/Public Relations/Social Media Curriculum


   Department and Number - Descriptive Course Title Fall Cr. Spr. Cr.

First Year

                                
 GE EP LEVEL I MAJOR/GE EP LEVEL II  COMM 108 - (FYW) Essential Writing Skills 1 —  COMM 205 - (EPW) Writing for Communication   3 3
 MAJOR  COMM 101 - Communication and Society  — COMM 105 - Advertising/PR/Social Media   3 3
 MAJOR/GE EP LEVEL I  COMM 112 - (FYOC, FYDT) Foundations of Public Speaking   3  
 GE HUMN  HUMN ELECT - (CH, CL, CA, CF, CI) Humanities Electives 3 6
 GE PHIL - T/RS  PHIL 120 - Introduction to Philosophy  — T/RS 121 - (P) Theology I: Introduction to the Bible   3 3
 GE FSEM  First Year Seminar 2    
    15 15

Second Year

   
 MAJOR - MAJOR/GE EP LEVEL II  COMM 215 - Introduction to Communication Theory  — COMM 210 - (EPW) Logical and Rhetorical Analysis   3 3
 MAJOR  COMM 225 - Introduction to Advertising  or COMM 227 - Public Relations  or COMM 235 - Social Media   3  
 FREE ELECT  FREE ELECT - Free Electives 3 3
 GE PHIL - T/RS  PHIL 210 - Ethics  — T/RS 122 - (P) Theology II: Introduction to Christian Theology   3 3
 GE QUAN - S/BH  QUAN ELECT - Quantitative Elective — S/BH ELECT - Social/Behavioral Elective 3 3
 GE NSCI  NSCI ELECT - Natural Science Elective   3
    15 15

Third Year

   
 MAJOR  COMM 325 - Advertising Copywriting  or COMM 237 - Public Relations Writing  or COMM 365 - Social Media Production  — COMM 305 - Media Campaigns   3 3
 MAJOR ELECT  COMM ELECT - Communication Elective 3  
 GE FREE ELECT  FREE ELECT - Free Electives3 6 9
 GE PHIL - T/RS  PHIL ELECT - Philosophy Elective or T/RS ELECT - T/RS Elective 3  
 GE NSCI  NSCI ELECT - Natural Science Elective   3
    15 15

Fourth Year

   
 MAJOR  COMM 460 - Advertising Competition  (2 semesters) 3 3
 MAJOR  COMM ELECT - Communication Elective   3
 GE HUMN - S/BH  HUMN ELECT - (CH, CL, CA, CF, CI) Humanities Elective — S/BH ELECT - Social/Behavioral Elective 3 3
 GE FREE ELECT  FREE ELECT - Free Electives3 9 6
    15 15

Total: 120 Credits

1The Department of Communication & Media prefers students fulfill (FYW) requirements by completing COMM 108 . However WRTG 107  or WRTG 105  and WRTG 106  may be substituted.

2The selection of a First Year Seminar is likely to fulfill requirements both for the First Year Seminar and a General Education Requirement. Thus, the First Year Seminar will not add to the total credits for the semester. Talk with your advisor if you have any questions.

3The Department of Communication & Media strongly recommends students complete 3-6 credits satisfactory (CS) internship in the GE free elective area.

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