Apr 13, 2025  
Undergraduate Catalog 2024-2025 
    
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Undergraduate Catalog 2024-2025

COMM 236 - Advertising Campaigns

3 cr.

(Prerequisite: COMM 225 )

This intermediate course will focus on teaching students to research and develop an advertising campaign. Students will learn about how digital, social and other media are influencing the advertising process. Students will also learn basic research skills needed for the advertising field, such as surveys, interviews, and focus groups.