Jul 20, 2024  
Undergraduate Catalog 2014-2015 
Undergraduate Catalog 2014-2015 [ARCHIVED CATALOG]

Strategic Communication, BA

The Strategic Communication major is designed for students interested in business and persuasive communication.  The department offers two tracks within the Strategic Communication major:  Advertising and Public Relations.  The Advertising track offers courses in research, media planning, and creative strategies in the field of advertising and related marketing communication.  The Public Relations track prepares the future professional by introducing the concepts of planning and executing effective communication strategies including message design and distribution for any organization, as well as by training students in writing and editing public relations and marketing communication materials. 

Students may take only one track with the major.  Students are further restricted to only one major within the Department  of Communication, though they are invited and encouraged to select a second minor from outside the department. 

Degree Program Requirements

A student wishing to earn a Bachelor of Arts degree in Strategic Communication must satisfactorily complete a minimum of 36 credits from the department’s course offerings. Included among these 36 credits are seven core courses required for all Strategic Communication majors: 

Department Track Requirements

Although the media are interrelated, students should develop an in-depth knowledge of at least one specific field. To that end, students majoring in Strategic Communication must select a track, or area of study, within the department. Although the department expects students to enroll in multiple courses within their chosen track, each track has two required courses:

Strategic Communication Curriculum

  Department and Number - Descriptive Course Title Fall Cr. Spr. Cr.

First Year

MAJOR COMM ELECT - Comm. Elective – COMM 115 - (W) Writing for Communication   3 3
COGNATE COGNATE ELECT - Cognate Elective   3
GE WRTG/SPCH WRTG 107 - Composition  – COMM 100 - Public Speaking * 3 3
GE C/IL C/IL 102 - Computing and Information Literacy * 3  
GE HUMN HUMN ELECT - Humanities Electives 3 3
GE PHIL - T/RS PHIL 120 - Introduction to Philosophy  – T/RS 121 - (P) Theology I: Introduction to the Bible   3 3
GE FSEM First Year Seminars 1    
    15 15

Second Year

MAJOR COMM 210 - (W) Logical and Rhetorical Analysis     3
MAJOR COMM 215 - Introduction to Communication Theory   3  
MAJOR COMM 225 - Advertising   3  
MAJOR COMM 227 - Contemporary Public Relations     3
COGNATE COGNATE ELECT - Cognate Electives 3 3
GE PHIL - T/RS PHIL 210 - Ethics  – T/RS 122 - (P) Theology II: Introduction to Christian Theology   3 3
GE QUAN - S/BH QUAN ELECT - Quantitative Elective – S/BH ELECT - Social/Behavioral Elective 3 3
    15 15

Third Year

MAJOR COMM 316 - Communication Ethics  – COMM ELECT - COMM Elective 3 3
COGNATE COGNATE ELECT - Cognate Electives 3 3
GE PHIL - T/RS PHIL ELECT - Philosophy Elective or T/RS ELECT - T/RS Elective 3 3
GE NSCI NSCI ELECT - Natural Science Electives 3 3
GE ELECT FREE ELECT - Free Electives 3 3
    18 18

Fourth Year

MAJOR COMM 415 - Senior Seminar   3  
COGNATE COGNATE ELECT - Cognate Electives 3 6
GE HUMN - S/BH HUMN ELECT - Humanities Elective – S/BH ELECT - Social/Behavioral Elective 3 3
GE ELECT FREE ELECT - Free Electives 6 3
    15 15
Total 126 Credits

1The selection of a First Year Seminar is likely to fulfill requirements both for the First Year Seminar and a General Education Requirement.  Thus, the First Year Seminar will not add to the total credits for the semester.  Talk with your advisor if you have any questions.

*An approved 3-credit EP Foundation Course may be substituted for COMM 100 and C/IL 102-C/IL 104.  In this case, the total needed for graduation in this major may be reduced.  Consult with your advisor if you have questions.