Marketing, BS

For more information on the Marketing, Management and Entrepreneurship department, visit its website.

Marketing Curriculum

	Department and Number - Descriptive Title of Course	*Fall Cr.*	*Spr. Cr.*
First Year
GE S/BH	ECO 153 - (S) Principles of Microeconomics – ECO 154 - (S) Principles of Macroeconomics	3	3
GE SPCH–WRTG	COMM 100 - Public Speaking ^*– WRTG 107 - Composition	3	3
GE PHIL–T/RS	PHIL 120 - Introduction to Philosophy – T/RS 121 - (P) Theology I: Introduction to the Bible	3	3
GE C/IL	C/IL 104 - Computing and Informational Literacy for Business ^*		3
GE QUAN	MATH ELECT - Math Option (two courses)¹	3-4	3-4
GE HUMN	HUMN ELECT - Humanities Elective²	3
GE FSEM	First Year Seminars ⁴
		15-16	15-16
Second Year
BUS CORE	ACC 253 - Financial Accounting – ACC 254 - Managerial Accounting	3	3
BUS CORE	STAT 251 - (Q) Statistics for Business I – STAT 252 - (Q) Statistics for Business II	3	3
BUS CORE	MGT 251 - Legal Environment of Business	3
GE PHIL–T/RS	PHIL 210 - Ethics – T/RS 122 - (P) Theology II: Introduction to Christian Theology	3	3
GE NSCI	NSCI ELECT - Natural Science Electives	3	3
GE HUMN	HUMN ELECT - Humanities Electives	3	3
GE ELECT	FREE ELECT - Free Elective³		3
		18	18
Third Year
MAJOR	MKT 361 - Marketing Research (W)		3
MAJOR	MKT 362 - Consumer Behavior		3
BUS CORE	MKT 351 - Principles of Marketing – FIN 251 - Introduction to Finance	3	3
BUS CORE	MGT 351 - Principles of Management I – MGT 352 - Principles of Management II	3	3
BUS CORE	OIM 351 - Introduction to Management Science – OIM 352 - Introduction to Operations Management	3	3
BUS CORE	ECO/IB 351 - (D) Environment of International Business	3
GE PHIL or T/RS	PHIL ELECT - Philosophy Elective –T/RS - T/RS Elective	3
		15	15
Fourth Year
MAJOR	MKT 470 - Marketing Communications – MKT 476 - Marketing Strategy	3	3
MAJOR	MKT ELECT - Marketing Electives	3	3
BUS CORE	MGT 455 - Business Policy and Strategy	3
BUS CORE	OIM 471 - Business Information Management		3
GE HUMN	HUMN ELECT - Humanities Elective	3
GE ELECT	FREE ELECT - Free Electives	3	6
		15	15
	Total: 126-128 Credits

¹See note on Math Options .

²If EDUC 113 is required in the first semester, it is taken in place of a humanities elective and is counted as a GE free elective. One GE free elective in the fourth year must then be taken as a humanities elective.

³ If a third math course is required, it replaces this GE elective.

⁴The selection of a First Year Seminar is likely to fulfill requirements both for the First Year Seminar and a General Education Requirement. Thus, the First Year Seminar will not add to the total credits for the semester. Talk with your advisor if you have any questions.

*An approved 3-credit EP Foundation Course may be substituted for COMM 100 and C/IL 102 -C/IL 104 . In this case, the total needed for graduation in this major may be reduced. Consult with your advisor if you have questions.

Marketing, BS

Marketing Curriculum

First Year

Second Year

Third Year

Fourth Year

Total: 126-128 Credits