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Nov 28, 2024
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Graduate Studies Catalog 2020-2021 [ARCHIVED CATALOG]
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ERP 512 - Customer Relationship Management3 cr.
(Prerequisite MBA 504B or permission of instructor) The course focuses on an enterprise wide strategy to create a successful customer relationship management program and maintain it on an ongoing basis, by utilizing systems, tools, and techniques that develop a shared view of the customer throughout the enterprise, and using best practice offerings tailored to the appropriate customer relationship life cycle stage. SAP-CRM software platform is utilized for the course. This course is not open to those students who have received credit for MKT 512.
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