OM 546 - Entrepreneurship and New Venture Creation

3 cr.

(Prerequisite completion of all modules or permission of instructor) This course examines the issues related to the starting of the new technology-based businesses. It focuses on entrepreneurial traits, idea generation, entry strategies, marketing plans, and development of business plans. Venture capital and other forms of financing will also be covered. In addition there will be a discussion on legal and intellectual properties issues.