Marketing, BS

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For more information on the Marketing, Management and Entrepreneurship department, visit its website.

Marketing Curriculum

	Department and Number - Descriptive Title of Course	*Fall Cr.*	*Spr. Cr.*
First Year
GE S/BH	ECO 153 - (S) Principles of Microeconomics – ECO 154 - (S) Principles of Macroeconomics	3	3
GE SPCH–WRTG	BUS 140 - (FYDT,FYOC) Business Information & Oral Proficiency – WRTG 107 - (FYW) Composition	3	3
GE PHIL–T/RS	PHIL 120 - Introduction to Philosophy – T/RS 121 - (P) Theology I: Introduction to the Bible	3	3
GE QUAN	MATH ELECT - Math Option (two courses)¹	3-4	3-4
GE HUMN	HUMN ELECT - Humanities Electives²	3	3
GE FSEM	First Year Seminar ⁴
BUS CORE	BUS 150 - Career and Professional Development		1
		15-16	16-17
Second Year
BUS CORE	ACC 253 - Financial Accounting – ACC 254 - Managerial Accounting	3	3
BUS CORE	STAT 251 - (Q) Statistics for Business I – STAT 252 - (Q) Statistics for Business II	3	3
BUS CORE	OIM 251 - Excel for Business Applications	1
BUS CORE	MGT 251 - Legal Environment of Business	3
GE PHIL–T/RS	PHIL 210 - Ethics – T/RS 122 - (P) Theology II: Introduction to Christian Theology	3	3
GE NSCI	NSCI ELECT - Natural Science Elective		3
GE HUMN	HUMN ELECT - Humanities Elective	3
GE ELECT	FREE ELECT - Free Elective³		3
		16	15
Third Year
MAJOR	MKT 361 - Marketing Research		3
MAJOR	MKT 362 - Consumer Behavior		3
BUS CORE	MKT 351 - Introduction to Marketing – FIN 251 - Introduction to Finance	3	3
BUS CORE	MGT 351 - Principles of Management and Entrepreneurship I – MGT 352 - Principles of Management and Entrepreneurship II	3	3
BUS CORE	OIM 351 - Introduction to Business Analytics – OIM 352 - Introduction to Operations Management	3	3
BUS CORE	ECO/IB 351 - (D) Environment of International Business	3
GE PHIL or T/RS	PHIL ELECT - Philosophy Elective –T/RS - T/RS Elective	3
GE NSCI	NSCI ELECT - Natural Science Elective	3
		18	15
Fourth Year
MAJOR	MKT 470 - Marketing Communications – MKT 476 - Marketing Strategy	3	3
MAJOR	MKT ELECT - Marketing Electives	3	3
BUS CORE	MGT 455 - Business Policy and Strategy	3
BUS CORE	OIM 471 - Business Information Management		3
GE HUMN	HUMN ELECT - Humanities Elective	3
GE ELECT	FREE ELECT - Free Electives	3	6
		15	15
	Total: 125-127 Credits

¹See note on Math Options .

²If EDUC 113 is required in the first semester, it is taken in place of a humanities elective and is counted as a GE free elective. One GE free elective in the fourth year must then be taken as a humanities elective.

³ If a third math course is required, it replaces this GE elective.

⁴The selection of a First Year Seminar is likely to fulfill requirements both for the First Year Seminar and a General Education Requirement. Thus, the First Year Seminar will not add to the total credits for the semester. Talk with your advisor if you have any questions.

Marketing, BS

Marketing Curriculum

First Year

Second Year

Third Year

Fourth Year

Total: 125-127 Credits