Jun 08, 2023  
Undergraduate Catalog 2010-2011 
Undergraduate Catalog 2010-2011 [ARCHIVED CATALOG]

MKT 476 - Marketing Strategy

3 cr.
(Prerequisite: MKT 351; senior standing)The theme of this course is building effective marketing strategies through integrated decision-making. Emphasis is on different decision models within functional areas such as demand analysis, consumer research, product and promotion management, etc.