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Nov 24, 2024
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Undergraduate Catalog 2010-2011 [ARCHIVED CATALOG]
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MKT 476 - Marketing Strategy3 cr.
(Prerequisite: MKT 351; senior standing)The theme of this course is building effective marketing strategies through integrated decision-making. Emphasis is on different decision models within functional areas such as demand analysis, consumer research, product and promotion management, etc.
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