Jan 25, 2022  
Undergraduate Catalog 2010-2011 
    
Undergraduate Catalog 2010-2011 [ARCHIVED CATALOG]

MKT 361 - Marketing Research

3 cr.
(Prerequisite: MKT 351)Study of the role of marketing information as the basis for decision-making. Topics include research design, methods of gathering data, questionnaire structure, interviewing methods and preparing the final report.