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Nov 25, 2024
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Undergraduate Catalog 2021-2022 [ARCHIVED CATALOG]
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BUAN 465 - Customer Relations Management Analytics3 cr.
This course allows the engagement with customers consistently across all touchpoints and functional activities. It provides hands on experience on Google Analytics, Search Engine Optimization, Social Media Optimization and SAP Hybris Solutions. By the end of the course, students can strategically generate and gather online information to measure traffic, visitor engagement and potential impact on ROI.
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