Feb 05, 2023  
Undergraduate Catalog 2021-2022 
Undergraduate Catalog 2021-2022 [ARCHIVED CATALOG]

COMM 330 - Advertising Decision Making

3 cr.

(Prerequisite: COMM 225 )

This course will cover the managerial and decision-making processes of advertising and related marketing communications functions.  Students will learn the various problems and opportunities faced by advertising decision makers, and the alternative solutions available to handle these situations.