IB 477 - European Business
(Prerequisite: ECO/IB 351)
This course introduces the student to the European business environment, focusing on the implications for international business operations and competitiveness. This includes the study of rapidly changing business environments throughout Europe, especially the nations of the European Union (EU). The elimination of barriers to trade, and the response of companies inside and outside the EU to the threats and opportunities of both the Single Market and the Euro Zone are examined.