Jan 25, 2022  
Undergraduate Catalog 2019-2020 
Undergraduate Catalog 2019-2020 [ARCHIVED CATALOG]

BUAN 465 - Customer Relations Management Analytics

3 cr.
This course allows the engagement with customers consistently across all touchpoints and functional activities. It provides hands on experience on Google Analytics, Search Engine Optimization, Social Media Optimization and SAP Hybris Solutions. By the end of the course, students can strategically generate and gather online information to measure traffic, visitor engagement and potential impact on ROI.