Dec 18, 2024  
Undergraduate Catalog 2015-2016 
    
Catalog Navigation
  Catalog Home
  The University of Scranton 2015-2020 Strategic Plan - An Engaged, Integrated, Global Student Experience
  Undergraduate Admission and Expenses
  Scholarships and Financial Aid
  Life on Campus
  Academic Honor Societies
  Academic Policies and Regulations
  General Education Curriculum
  First Year Seminars
  College of Arts and Sciences
  Kania School of Management
  Panuska College of Professional Studies
  Additional Academic Programs
  Programs of Study
  Course Descriptions
  University Directory
  Academic Calendar
  2015-2016 Undergraduate Catalog
HELP
Undergraduate Catalog 2015-2016 [ARCHIVED CATALOG]

Facebook this Page (opens a new window)
Tweet this Page (opens a new window)

MKT 471 - Sales Force Management

3 cr.

(Prerequisites: MGT 352 , MKT 351 ; senior standing)

This course develops the concepts and techniques needed to identify and analyze the various decision areas faced by a sales-force manager.  Topics include recruiting, selecting and training the sales force; forecasting, budgeting and sales quotas; assigning, motivating and compensating the sales force.


Facebook this Page (opens a new window)
Tweet this Page (opens a new window)