Jan 29, 2023  
Graduate Studies Catalog 2013-2014 
Graduate Studies Catalog 2013-2014 [ARCHIVED CATALOG]

MKT 512 - Customer Relationship Management

3 cr.
(Prerequisite, MBA504B or an equivalent course or background as evaluated and approved by the instructor or the program director.)The course focuses on a enterprise wide strategy to create a successful customer relationship management program and maintain it on an ongoing basis, by utilizing systems, tools, and techniques that develop a shared view of the customer throughout the enterprise, and using best practice offerings tailored to the appropriate customer relationship life cycle stage. SAP-CRM software platform is utilized for the course.  This course is not open to those students who have received credit for ERP 512.