Mar 28, 2024  
Graduate Studies Catalog 2013-2014 
    
Graduate Studies Catalog 2013-2014 [ARCHIVED CATALOG]

MKT 565 - Sustainable Strategic Marketing

3 cr.
The new paradigm of marketing for sustainability includes determination of the true cost of products and services as a foundation for sustainable strategic marketing planning. The course will focus on the relationship between sustainable development, marketing and all affected stakeholders. An applied research component that involves the local community is a requirement.