Jan 29, 2023  
Graduate Studies Catalog 2013-2014 
Graduate Studies Catalog 2013-2014 [ARCHIVED CATALOG]

MKT 506 - Marketing Management

3 cr.
(Prerequisite, MBA504B)Analysis of the conceptual and tactical mechanisms of marketing management with emphasis on how today’s firms and institutions mobilize their resources to achieve market penetration, sales volume, and satisfactory profits. Marketing planning with control and implementation of strategies as major aspects of decision making. Also, exploring market opportunities and formulation of marketing policies (marketing mix) exemplified through case studies.