May 28, 2020  
Undergraduate Catalog 2011-2012 
Undergraduate Catalog 2011-2012 [ARCHIVED CATALOG]

MKT 474 - Personal Selling

3 cr.

(Prerequisites: MKT 351, MKT 361, MKT 362) 

This course focuses on the direct selling process: how it fits into the marketing function, the ability to communicate a product’s features, advantages and benefits, and the principles of effective selling.  Students practice making oral and written sales presentations.  Students also learn what a career in sales entails.