Feb 18, 2020  
Undergraduate Catalog 2011-2012 
    
Undergraduate Catalog 2011-2012 [ARCHIVED CATALOG]

MKT 472 - Retailing Management

3 cr.


(Prerequisites: MGT 352, FIN 351, OIM 351; senior standing) 

This course focuses on the decision areas facing retail managers, including retailing, structure, merchandising, locations, store layout, promotion, pricing and personnel.