EC 472 - Electronic Business and Entrepreneurship

3 cr.

(Prerequisite: senior standing or permission of instructor)

The course examines the issues related to the starting of new technology-based businesses. It focuses on entrepreneurial traits, idea generation, entry strategies, marketing plans and development of business plans. Venture capital and other forms of financing will also be covered. In addition there will be a discussion on legal and intellectual properties issues. (Also listed as OIM 472.)