Apr 08, 2020  
Undergraduate Catalog 2011-2012 
    
Undergraduate Catalog 2011-2012 [ARCHIVED CATALOG]

COMM 240 (Q) - Communications Research Methods

3 cr.
This course provides a comprehensive introduction to communication research methodologies/applications, including measurement, sampling, focus groups, interviews, survey and experiment, in addition to data collection and analysis.  Students will gain an understanding of basic statistical procedures and research methods in the various fields of mass communication through lectures and hands-on assignments.