Dec 04, 2024  
Undergraduate Catalog 2024-2025 
    
Undergraduate Catalog 2024-2025

Marketing, BS


For more information on the Marketing, Management and Entrepreneurship department, visit its website


Marketing Curriculum


                                       Department and Number - Descriptive Title of Course Fall Cr. Spr. Cr.

First Year

                                
 GE S/BH  ECO 153 - (S) Principles of Microeconomics  — ECO 154 - (S) Principles of Macroeconomics   3 3
 GE SPCH–WRTG  BUS 140 - (FYDT, FYOC) Business Information & Oral Proficiency  — WRTG 107 - (FYW) Composition   3 3
 GE PHIL–T/RS  PHIL 120 - Introduction to Philosophy  — T/RS 121 - (P) Theology I: Introduction to the Bible   3 3
 GE QUAN—FREE ELECT  MATH ELECT - Math Option1 — FREE ELECT - Free Elective 3-4 3
 GE HUMN  HUMN ELECT - Humanities Electives 3 3
 GE FSEM  First Year Seminar 2    
 BUS CORE  BUS 150 - Career and Professional Development     1
    15-16 16

Second Year

   
 BUS CORE  ACC 253 - Financial Accounting  — ACC 254 - Managerial Accounting   3 3
 BUS CORE  STAT 251 - (Q) Statistics for Business I  — STAT 252 - (Q) Statistics for Business II   3 3
 BUS CORE   OIM 251 - Excel for Business Applications   1  
 BUS CORE  MGT 251 - Legal Environment of Business   3  
 GE PHIL–T/RS  PHIL 210 - Ethics  — T/RS 122 - (P) Theology II: Introduction to Christian Theology   3 3
 GE NSCI  NSCI ELECT - Natural Science Elective   3
 GE HUMN  HUMN ELECT - Humanities Elective 3  
 GE ELECT  FREE ELECT - Free Elective3   3
    16 15

Third Year

   
 MAJOR  MKT 361 - (EPW) Marketing Research      3
 MAJOR  MKT 362 - Consumer Behavior     3
 BUS CORE  MKT 351 - Introduction to Marketing  — FIN 251 - Introduction to Finance   3 3
 BUS CORE  MGT 351 - MGT I: Managing Organizations  — MGT 352 - MGT II: Leading People    3 3
 BUS CORE  OIM 351 - Introduction to Business Analytics  — OIM 352 - Introduction to Operations Management   3 3
 BUS CORE  ECO/IB 351 - (D) Environment of International Business   3  
 GE PHIL or T/RS  PHIL ELECT - Philosophy Elective –T/RS - T/RS Elective 3  
 GE NSCI  NSCI ELECT - Natural Science Elective 3  
    18 15

Fourth Year

   
 MAJOR  MKT 470 - Marketing Communications  — MKT 476 - Marketing Strategy   3 3
 MAJOR  MKT ELECT - Marketing Electives 3 3
 BUS CORE  MGT 455 - Business Policy and Strategy   3  
 BUS CORE  OIM 471 - Business Information Management     3
 GE HUMN  HUMN ELECT - Humanities Elective 3  
 GE ELECT  FREE ELECT - Free Electives 3 6
    15 15
 

Total: 125-126 Credits

1Two math options are available to Business majors:

*Students are tested for math placement during summer orientation.  On the basis of these tests and their high school background it will be recommended that some students take Option II, especially if they expect to pursue graduate studies. The majority of students will be placed in Option I, and may also be required to take MATH 106 - (Q) Quantitative Methods I  as a prerequisite to taking MATH 107 .

2The selection of a First Year Seminar is likely to fulfill requirements both for the First Year Seminar and a General Education Requirement.  Thus, the First Year Seminar will not add to the total credits for the semester.  Talk with your advisor if you have any questions.

3 If a third math course is required, it replaces this GE elective.