Marketing, BS

For more information on the Marketing, Management and Entrepreneurship department, visit its website.

Marketing Curriculum

	Department and Number - Descriptive Title of Course	*Fall Cr.*	*Spr. Cr.*
First Year
GE S/BH	ECO 153 - (S) Principles of Microeconomics — ECO 154 - (S) Principles of Macroeconomics	3	3
GE SPCH–WRTG	BUS 140 - (FYDT, FYOC) Business Information & Oral Proficiency — WRTG 107 - (FYW) Composition	3	3
GE PHIL–T/RS	PHIL 120 - Introduction to Philosophy — T/RS 121 - (P) Theology I: Introduction to the Bible	3	3
GE QUAN—FREE ELECT	MATH ELECT - Math Option¹ — FREE ELECT - Free Elective	3-4	3
GE HUMN	HUMN ELECT - Humanities Electives	3	3
GE FSEM	First Year Seminar ²
BUS CORE	BUS 150 - Career and Professional Development		1
		15-16	16
Second Year
BUS CORE	ACC 253 - Financial Accounting — ACC 254 - Managerial Accounting	3	3
BUS CORE	STAT 251 - (Q) Statistics for Business I — STAT 252 - (Q) Statistics for Business II	3	3
BUS CORE	OIM 251 - Excel for Business Applications	1
BUS CORE	MGT 251 - Legal Environment of Business	3
GE PHIL–T/RS	PHIL 210 - Ethics — T/RS 122 - (P) Theology II: Introduction to Christian Theology	3	3
GE NSCI	NSCI ELECT - Natural Science Elective		3
GE HUMN	HUMN ELECT - Humanities Elective	3
GE ELECT	FREE ELECT - Free Elective³		3
		16	15
Third Year
MAJOR	MKT 361 - (EPW) Marketing Research		3
MAJOR	MKT 362 - Consumer Behavior		3
BUS CORE	MKT 351 - Introduction to Marketing — FIN 251 - Introduction to Finance	3	3
BUS CORE	MGT 351 - MGT I: Managing Organizations — MGT 352 - MGT II: Leading People	3	3
BUS CORE	OIM 351 - Introduction to Business Analytics — OIM 352 - Introduction to Operations Management	3	3
BUS CORE	ECO/IB 351 - (D) Environment of International Business	3
GE PHIL or T/RS	PHIL ELECT - Philosophy Elective –T/RS - T/RS Elective	3
GE NSCI	NSCI ELECT - Natural Science Elective	3
		18	15
Fourth Year
MAJOR	MKT 470 - Marketing Communications — MKT 476 - Marketing Strategy	3	3
MAJOR	MKT ELECT - Marketing Electives	3	3
BUS CORE	MGT 455 - Business Policy and Strategy	3
BUS CORE	OIM 471 - Business Information Management		3
GE HUMN	HUMN ELECT - Humanities Elective	3
GE ELECT	FREE ELECT - Free Electives	3	6
		15	15
	Total: 125-126 Credits

¹Two math options are available to Business majors:

Option I* (3 credits) MATH 107 - (Q) Quantitative Methods II
Option II* (4 credits) MATH 114 - (Q) Calculus I

*Students are tested for math placement during summer orientation. On the basis of these tests and their high school background it will be recommended that some students take Option II, especially if they expect to pursue graduate studies. The majority of students will be placed in Option I, and may also be required to take MATH 106 - (Q) Quantitative Methods I as a prerequisite to taking MATH 107 .

²The selection of a First Year Seminar is likely to fulfill requirements both for the First Year Seminar and a General Education Requirement. Thus, the First Year Seminar will not add to the total credits for the semester. Talk with your advisor if you have any questions.

³ If a third math course is required, it replaces this GE elective.

Marketing, BS

Marketing Curriculum

First Year

Second Year

Third Year

Fourth Year

Total: 125-126 Credits