Marketing, BS

For more information on the Marketing and Management department, visit its website.

Marketing Curriculum

	Department and Number - Descriptive Title of Course	*Fall Cr.*	*Spr. Cr.*
First Year
GE S/BH	ECO 153 - (S) Principles of Microeconomics –ECO 154 - (S) Principles of Macroeconomics	3	3
GE SPCH–WRTG	COMM 100 - Public Speaking –WRTG 107 - Composition	3	3
GE PHIL–T/RS	PHIL 120 - Introduction to Philosophy –T/RS 121 - (P) Theology I: Introduction to the Bible	3	3
GE C/IL	C/IL 104 - Computing and Informational Literacy for Business		3
GE QUAN	MATH ELECT - Math Option (two courses)¹	3-4	3-4
GE HUMN	HUMN ELECT - Humanities Elective²	3
GE FSEM	INTD 100 - Freshman Seminar	1
GE PHED	PHED ELECT - Physical Education		1
		16-17	16-17
Second Year
BUS CORE	ACC 253 - Financial Accounting –ACC 254 - Managerial Accounting	3	3
BUS CORE	STAT 251 - (Q) Statistics for Business I –STAT 252 - (Q) Statistics for Business II	3	3
BUS CORE	MGT 251 - Legal Environment of Business	3
GE PHIL–T/RS	PHIL 210 - Ethics –T/RS 122 - (P) Theology II: Introduction to Christian Theology	3	3
GE NSCI	NSCI ELECT - Natural Science Electives	3	3
GE HUMN	HUMN ELECT - Humanities Electives	3	3
GE ELECT	FREE ELECT - Free Elective³		3
		18	18
Third Year
MAJOR	MKT 361 - Marketing Research		3
MAJOR	MKT 362 - Consumer Behavior		3
BUS CORE	MKT 351 - Principles of Marketing –FIN 351 - Introduction to Finance	3	3
BUS CORE	MGT 351 - Principles of Management I –MGT 352 - Principles of Management II	3	3
BUS CORE	OIM 351 - Introduction to Management Science –OIM 352 - Introduction to Operations Management	3	3
BUS CORE	ECO/IB 351 - (D) Environment of International Business	3
GE PHIL or T/RS	PHIL- Philosophy–T/RS - T/RS Elective	3
		15	15
Fourth Year
MAJOR	MKT 470 - Marketing Communications –MKT 476 - Marketing Strategy	3	3
MAJOR	MKT ELECT - Marketing Electives	3	3
BUS CORE	MGT 455 - Business Policy and Strategy	3
BUS CORE	OIM 471 - Business Information Management		3
GE HUMN	HUMN ELECT - Humanities Elective	3
GE ELECT	FREE ELECT - Free Electives	3	6
GE PHED	PHED ELECT - Physical Education	1	1
		16	16
	Total: 130-132 Credits

¹ See note on Math Options .

² If EDUC 113 is required in the first semester, it is taken in place of a humanities elective and is counted as a GE free elective. One GE free elective in the fourth year must then be taken as a humanities elective.

³ If a third math course is required, it replaces this GE elective.

Marketing, BS

Marketing Curriculum

First Year

Second Year

Third Year

Fourth Year

Total: 130-132 Credits