Jun 15, 2024  
Undergraduate Catalog 2023-2024 
Undergraduate Catalog 2023-2024

Business Communication, BA

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For more information about the Communication and Media department, visit its website.

Business Communication courses focus on three core goals for students to develop strong oral and written communication skills, learn a range of strategies relating to interpersonal, intercultural, gender, and small group communication, all necessary for effective leadership within organizations, and most importantly to understand the commanding role that integrated and aligned communication strategies play in the modern business environment in the digital age.  Additionally, emphasis is placed on the development of both persuasive communication techniques and the use of graphics and visual presentations software to create highly professional presentations. Students will receive a strong foundation of coursework in a broad range of communication strategies and theories to develop enhanced team building and leadership skills necessary in a modern professional environment. Courses will include content exploring the importance of effective intercultural communication, the development of interpersonal leadership skills, social media, and the role of media and technology in the modern marketplace.

Business Communication Curriculum

   Department and Number - Descriptive Course Title Fall Cr. Spr. Cr.

 First Year

 MAJOR   COMM 109 - G/S/P Skill Set  — COMM 117 - Foundations of Business Writing and Social Media Communication   1 3
 GE WRTG   COMM 108 - (FYW) Essential Writing Skills 1 3  
 GE SPCH   INTD 112 - (FYOC, FYDT) EP Foundation * 3  
 MAJOR   COMM ELECT - Communication Elective   3
 GE HUMN   HUMN ELECT - Humanities Electives 3 3
 GE S/BH   S/BH ELECT - Social/Behavioral Elective   3
 GE PHIL - T/RS   PHIL 120 - Introduction to Philosophy  — T/RS 121 - (P) Theology I: Introduction to the Bible   3 3
 GE FSEM   First Year Seminar2    
                                  13 15

 Second Year

 MAJOR   COMM 215 - Introduction to Communication Theory  — COMM 210 - (EPW) Logical and Rhetorical Analysis   3 3
 MAJOR   COMM 230 - Principles of Business Communication  — COMM 333 - Methods of Business Communication   3 3
 FREE ELECT   FREE ELECT - Free Electives 3 3
 GE HUMN   HUMN ELECT - Humanities Elective   3
 GE PHIL - T/RS   PHIL 210 - Ethics  — T/RS 122 - (P) Theology II: Introduction to Christian Theology   3 3
 GE S/BH   S/BH ELECT - Social Behavioral Elective 3  
    15 15

 Third Year

 MAJOR   COMM 316 - Communication Ethics  — COMM ELECT - Communication Elective 3 3
 MAJOR   COMM 315 - The Art of the Pitch  — COMM 228 - (D) Intercultural Communication   3 3
 FREE ELECT   FREE ELECT - Free Electives 3 3
 GE QUAN   COMM 240 - (Q) Communications Research Methods     3
 GE PHIL - T/RS   PHIL ELECT - Philosophy Elective or T/RS ELECT - T/RS elective 3  
 GE NSCI   NSCI ELECT - Natural Science Electives 3 3
 FREE ELECT   FREE ELECT - Free Electives 3 3
    18 18

 Fourth Year

 MAJOR   COMM 415 - Senior Seminar  — COMM 430 - Advanced Business Communication Strategies   3 3
 FREE ELECT   FREE ELECT - Free Electives 3 6
 GE HUMN   HUMN ELECT - Humanities Elective 3  
 GE ELECT   FREE ELECT - Free Electives 6 3
    15 12

Total: 121 Credits

1The Department of Communication & Media prefers students fulfill (FYW) requirements by completing COMM 108 . However WRTG 107  or WRTG 105  and WRTG 106  may be substituted.

2The selection of a First Year Seminar is likely to fulfill requirements both for the First Year Seminar and a General Education Requirement. Talk with your advisor if you have any questions.

  • Business Communication students are recommended to consider using 36 free elective credits toward a double major option within the Communication & Media program or Business School, such as Marketing, or consider the 21 credit Business minor.
  • As well as required courses, Business Communication students enroll for 6 credits from among the following electives:

*The Communication Department & Media recommends INTD 112 a 3-credits EP foundation course satisfying both oral and digital competencies EP-I; Other FYOC/FYDT courses may satisfy this requirement.

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