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Aug 31, 2024
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Undergraduate Catalog 2023-2024 [ARCHIVED CATALOG]
Advertising/Public Relations, BA
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The Advertising and Public Relations Major focuses on the research, strategy, creativity, media planning and evaluation processes used in the respective fields. Emphasis is placed on critical thinking, creativity, data analysis, and communication skills. Students are encouraged to participate in extracurriculars, practicum and capstone classes and internships in both fields.
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Degree Program Requirements
A student wishing to earn a Bachelor of Arts degree in Advertising/Public Relations must satisfactorily complete a minimum of 37 credits from the department’s course offerings. Included among these 37 credits are eight core courses required for all Advertising/Public Relations majors:
Department Track Requirements
Although the media are interrelated, students should develop an in-depth knowledge of at least one specific field. To that end, students majoring in Advertising/Public Relations must select a track, or area of study, within the major. Although the department expects students to enroll in multiple courses within their chosen track, each track has required courses:
Advertising Track Requirements
Public Relations Track Requirements
Advertising Track Curriculum
1The Department of Communication & Media prefers students fulfill (FYW) requirements by completing COMM 108 . However WRTG 107 or WRTG 105 and WRTG 106 may be substituted.
2All Department of Communication & Media courses listed COMM 101-499 are acceptable as Communication Electives for fulfillment of degree requirements.
3The selection of a First Year Seminar is likely to fulfill requirements both for the First Year Seminar and a General Education Requirement. Thus, the First Year Seminar will not add to the total credits for the semester. Talk with your advisor if you have any questions.
Public Relations Track Curriculum
1The Department of Communication & Media prefers students fulfill (FYW) requirements by completing COMM 108 . However WRTG 107 or WRTG 105 and WRTG 106 may be substituted.
2The selection of a First Year Seminar is likely to fulfill requirements both for the First Year Seminar and a General Education Requirement. Thus, the First Year Seminar will not add to the total credits for the semester. Talk with your advisor if you have any questions.
3All Department of Communication & Media courses listed COMM 101-499 are acceptable as Communication Electives for fulfillment of degree requirements.
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