Business Communication, BA

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Business Communication courses focus on three core goals for students to develop strong oral and written communication skills, learn a range of strategies relating to interpersonal, intercultural, gender, and small group communication, all necessary for effective leadership within organizations, and most importantly to understand the commanding role that integrated and aligned communication strategies play in the modern business environment in the digital age. Additionally, emphasis is placed on the development of both persuasive communication techniques and the use of graphics and visual presentations software to create highly professional presentations. Students will receive a strong foundation of coursework in a broad range of communication strategies and theories to develop enhanced team-building and leadership skills necessary in a modern professional environment. Courses will include content exploring the importance of effective intercultural communication, the development of interpersonal leadership skills, social media, and the role of media and technology in the modern marketplace.

Business Communication Curriculum

	*Department and Number - Descriptive Course Title*	*Fall Cr.*	*Spr. Cr.*
First Year
MAJOR	COMM 109 - G/S/P Skill Set — COMM 117 - Foundations of Business Writing and Social Media Communication	1	3
GE WRTG	COMM 108 - (FYW) Essential Writing Skills ¹	3
GE SPCH	INTD 112 - (FYOC,FYDT) EP Foundation *	3
MAJOR	COMM ELECT - Communication Elective		3
GE HUMN	HUMN ELECT - Humanities Electives	3	3
GE S/BH	S/BH ELECT - Social/Behavioral Elective		3
GE PHIL - T/RS	PHIL 120 - Introduction to Philosophy — T/RS 121 - (P) Theology I: Introduction to the Bible	3	3
GE FSEM	First Year Seminar²
		13	15
Second Year
MAJOR	COMM 215 - Introduction to Communication Theory — COMM 210 - (EPW) Logical and Rhetorical Analysis	3	3
MAJOR	COMM 230 - Principles of Business Communication — COMM 333 - Methods of Business Communication	3	3
FREE ELECT	FREE ELECT - Free Electives	3	3
GE HUMN	HUMN ELECT - Humanities Elective		3
GE PHIL - T/RS	PHIL 210 - Ethics — T/RS 122 - (P) Theology II: Introduction to Christian Theology	3	3
GE S/BH	S/BH ELECT - Social Behavioral Elective	3
		15	15
Third Year
MAJOR	COMM 316 - Communication Ethics — COMM ELECT - Communication Elective	3	3
MAJOR	COMM 315 - The Art of the Pitch — COMM 228 - (D) Intercultural Communication	3	3
FREE ELECT	FREE ELECT - Free Electives	3	3
GE QUAN	COMM 240 - (Q) Communications Research Methods		3
GE PHIL - T/RS	PHIL ELECT - Philosophy Elective or T/RS ELECT - T/RS elective	3
GE NSCI	NSCI ELECT - Natural Science Electives	3	3
FREE ELECT	FREE ELECT - Free Electives	3	3
		18	18
Fourth Year
MAJOR	COMM 415 - Senior Seminar — COMM 430 - Advanced Business Communication Strategies	3	3
FREE ELECT	FREE ELECT - Free Electives	3	6
GE HUMN	HUMN ELECT - Humanities Elective	3
GE ELECT	FREE ELECT - Free Electives	6	3
		15	12
	Total: 121 Credits

¹The Department of Communication & Media prefers students fulfill (FYW) requirements by completing COMM 108 . However WRTG 107 or WRTG 105 and WRTG 106 may be substituted.

²The selection of a First Year Seminar is likely to fulfill requirements both for the First Year Seminar and a General Education Requirement. Talk with your advisor if you have any questions.

Business Communication students are recommended to consider using 36 free elective credits toward a double major option within the Communication & Media program or Business School, such as Marketing, or consider the 21 credit Business minor.

As well as required courses, Business Communication students enroll for 6 credits from among the following electives:

*The Communication Department & Media recommends INTD 112 a 3-credits EP foundation course satisfying both oral and digital competencies EP-I.  Other FYOC/FYDT courses may satisfy this requirement.

Business Communication, BA

Business Communication Curriculum

First Year

Second Year

Third Year

Fourth Year

Total: 121 Credits