Social Media Strategies, BA

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Social media is one of the fastest growing industries in recent history. The main goal of the program is to give students the required skill-sets and knowledge to create and manage social media marketing campaigns. Students will learn oral, written, visual, and production skills that are required to run effective multi-platform social media campaigns independently, or as part of larger integrated multi-media marketing communication campaigns. Students will also learn to effectively use social media and other forms of digital media for crowd sourcing, advocacy, user generated content management, issues management, crisis communication and response, search engine optimization, digital analytics, program evaluation, and social media research.

Social Media Strategies Curriculum

	*Department and Number - Descriptive Course Title*	Fall Cr.	Spr. Cr.
First Year
MAJOR	COMM 109 - G/S/P Skill Set — COMM 117 - Foundations of Business Writing and Social Media Communication	1	3
GE WRTG	COMM 108 - (FYW) Essential Writing Skills ¹	3
GE SPCH	INTD 112 - (FYOC,FYDT) EP Foundation ^*	3
MAJOR	COMM ELECT - Communication Elective		3
GE HUMN	HUMN ELECT - Humanities Electives	3	3
GE S/BH	S/BH ELECT - Social/Behavioral Elective		3
GE PHIL-T/RS	PHIL 120 - Introduction to Philosophy — T/RS 121 - (P) Theology I: Introduction to the Bible	3	3
GE FSEM	First Year Seminar²
		13	15
Second Year
MAJOR	COMM 215 - Introduction to Communication Theory — COMM 210 - (EPW) Logical and Rhetorical Analysis	3	3
MAJOR	COMM 235 - Introduction to Social Media Strategies — COMM 227 - Contemporary Public Relations	3	3
FREE ELECT	FREE ELECT - Free Electives	3	3
GE HUMN	HUMN ELECT - Humanities Elective		3
GE PHIL -T/RS	PHIL 210 - Ethics — T/RS 122 - (P) Theology II: Introduction to Christian Theology	3	3
GE S/BH	S/BH ELECT - Social/Behavioral Elective	3
		15	15
Third Year
MAJOR	COMM 316 - Communication Ethics — COMM ELECT - Communication Elective	3	3
MAJOR	COMM 365 - Social Media Production — COMM 265 - Social Media Communication	3	3
FREE ELECT	FREE ELECT - Free Electives	3	3
GE QUAN	COMM 240 - (Q) Communications Research Methods		3
GE PHIL- T/RS	PHIL ELECT - Philosophy Elective or T/RS ELECT - T/RS elective	3
GE NSCI	NSCI ELECT - Natural Science Electives	3	3
GE ELECT	FREE ELECT - Free Electives	3	3
		18	18
Fourth Year
MAJOR	COMM 415 - Senior Seminar — COMM 435 - Social Media Campaigns	3	3
FREE ELECT	FREE ELECT - Free Electives	3	6
GE HUMN	HUMN ELECT - Humanities Elective	3
GE ELECT	FREE ELECT - Free Electives	6	3
		15	12
	Total: 121 Credits

¹The Department of Communication & Media prefers students fulfill (FYW) requirements by completing COMM 108 . However WRTG 107 or WRTG 105 and WRTG 106 may be substituted.

²The selection of a First Year Seminar is likely to fulfill requirements both for the First Year Seminar and a General Education Requirement. Thus, the First Year Seminar will not add to the total credits for the semester. Talk with your advisor if you have any questions.

As well as required courses, Social Media Strategies students enroll for 6 credits from among the following electives:
- COMM 225 - Advertising
- COMM 228 - (D) Intercultural Communication
- COMM 229 - (D,S) Gender and Communication
- COMM 230 - Principles of Business Communication
- COMM 240 - (Q) Communications Research Methods
- COMM 311 - Political Communication
- COMM 313 - Nonverbal Communication
- COMM 411 - Persuasion and Propaganda
- WRTG 224 - (EPW) Rhetoric & Social Media (offered through the English/Writing department)

*The Communication Department & Media recommends INTD 112 a 3-credits EP foundation course satisfying both oral and digital competencies EP-1.  Other FYOC/FYDT courses may satisfy this requirement.

Social Media Strategies, BA

Social Media Strategies Curriculum

First Year

Second Year

Third Year

Fourth Year

Total: 121 Credits