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Sep 07, 2024
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Undergraduate Catalog 2021-2022 [ARCHIVED CATALOG]
Social Media Strategies, BA
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Social media is one of the fastest growing industries in recent history. The main goal of the program is to give students the required skill-sets and knowledge to create and manage social media marketing campaigns. Students will learn oral, written, visual, and production skills that are required to run effective multi-platform social media campaigns independently, or as part of larger integrated multi-media marketing communication campaigns. Students will also learn to effectively use social media and other forms of digital media for crowd sourcing, advocacy, user generated content management, issues management, crisis communication and response, search engine optimization, digital analytics, program evaluation, and social media research.
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Social Media Strategies Curriculum
1The Department of Communication prefers students fulfill (FYW) requirements by completing COMM 108 . However WRTG 107 or WRTG 105 and WRTG 106 may be substituted.
2The selection of a First Year Seminar is likely to fulfill requirements both for the First Year Seminar and a General Education Requirement. Thus, the First Year Seminar will not add to the total credits for the semester. Talk with your advisor if you have any questions.
- As well as required courses, Social Media Strategies students enroll for 6 credits from among the following electives:
*The Communication Department recommends INTD 112 a 3-credits EP foundation course satisfying both oral and digital competencies EP-1. Other FYOC/FYDT courses may satisfy this requirement.
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