Sep 20, 2021  
Undergraduate Catalog 2021-2022 
    
Undergraduate Catalog 2021-2022

Marketing, BS


For more information on the Marketing, Management and Entrepreneurship department, visit its website


Marketing Curriculum


                                       Department and Number - Descriptive Title of Course Fall Cr. Spr. Cr.

First Year

                                
 GE S/BH  ECO 153 - (S) Principles of Microeconomics  — ECO 154 - (S) Principles of Macroeconomics   3 3
 GE SPCH–WRTG  BUS 140 - (FYDT,FYOC) Business Information & Oral Proficiency  — WRTG 107 - (FYW) Composition   3 3
 GE PHIL–T/RS  PHIL 120 - Introduction to Philosophy  — T/RS 121 - (P) Theology I: Introduction to the Bible   3 3
 GE QUAN  MATH ELECT - Math Option (two courses)1 3-4 3-4
 GE HUMN  HUMN ELECT - Humanities Electives2 3 3
 GE FSEM  First Year Seminar 4    
 BUS CORE  BUS 150 - Career and Professional Development     1
    15-16 16-17

Second Year

   
 BUS CORE  ACC 253 - Financial Accounting  — ACC 254 - Managerial Accounting   3 3
 BUS CORE  STAT 251 - (Q) Statistics for Business I  — STAT 252 - (Q) Statistics for Business II   3 3
 BUS CORE   OIM 251 - Excel for Business Applications   1  
 BUS CORE  MGT 251 - Legal Environment of Business   3  
 GE PHIL–T/RS  PHIL 210 - Ethics  — T/RS 122 - (P) Theology II: Introduction to Christian Theology   3 3
 GE NSCI  NSCI ELECT - Natural Science Elective   3
 GE HUMN  HUMN ELECT - Humanities Elective 3  
 GE ELECT  FREE ELECT - Free Elective3   3
    16 15

Third Year

   
 MAJOR  MKT 361 - (EPW) Marketing Research      3
 MAJOR  MKT 362 - Consumer Behavior     3
 BUS CORE  MKT 351 - Introduction to Marketing  — FIN 251 - Introduction to Finance   3 3
 BUS CORE  MGT 351 - Principles of Management and Entrepreneurship I  — MGT 352 - Principles of Management and Entrepreneurship II    3 3
 BUS CORE  OIM 351 - Introduction to Business Analytics  — OIM 352 - Introduction to Operations Management   3 3
 BUS CORE  ECO/IB 351 - (D) Environment of International Business   3  
 GE PHIL or T/RS  PHIL ELECT - Philosophy Elective –T/RS - T/RS Elective 3  
 GE NSCI  NSCI ELECT - Natural Science Elective 3  
    18 15

Fourth Year

   
 MAJOR  MKT 470 - Marketing Communications  — MKT 476 - Marketing Strategy   3 3
 MAJOR  MKT ELECT - Marketing Electives 3 3
 BUS CORE  MGT 455 - Business Policy and Strategy   3  
 BUS CORE  OIM 471 - Business Information Management     3
 GE HUMN  HUMN ELECT - Humanities Elective 3  
 GE ELECT  FREE ELECT - Free Electives 3 6
    15 15
 

Total: 125-127 Credits

1See note on Math Options .

2If EDUC 113  is required in the first semester, it is taken in place of a humanities elective and is counted as a GE free elective. One GE free elective in the fourth year must then be taken as a humanities elective.

3 If a third math course is required, it replaces this GE elective.

4 The selection of a First Year Seminar is likely to fulfill requirements both for the First Year Seminar and a General Education Requirement.  Thus, the First Year Seminar will not add to the total credits for the semester.  Talk with your advisor if you have any questions.