Mar 06, 2021  
Undergraduate Catalog 2020-2021 
    
Undergraduate Catalog 2020-2021

Advertising/Public Relations, BA


The Advertising/Public Relations major is designed for students interested in business and persuasive communication. The department offers two tracks within the major:  Advertising and Public Relations. The Advertising track offers courses in research, media planning, and creative strategies in the field of advertising and related marketing communication. The Public Relations track prepares the future professional by introducing the concepts of planning and executing effective communication strategies including message design and distribution for any organization, as well as by training students in writing and editing public relations and marketing communication materials.

Degree Program Requirements


A student wishing to earn a Bachelor of Arts degree in Advertising/Public Relations must satisfactorily complete a minimum of 37 credits from the department’s course offerings. Included among these 37 credits are eight core courses required for all Advertising/Public Relations majors: 

Department Track Requirements


Although the media are interrelated, students should develop an in-depth knowledge of at least one specific field. To that end, students majoring in Advertising/Public Relations must select a track, or area of study, within the department. Although the department expects students to enroll in multiple courses within their chosen track, each track has two required courses:

Advertising Track Curriculum


  Department and Number - Descriptive Course Title Fall Cr. Spr. Cr.

First Year

                  
MAJOR COMM 109 - G/S/P Skill Set  – COMM 115 - (EPW) Writing for Communication   1 3
FREE ELECT FREE ELECT - Free Elective   3
MAJOR COMM ELECT - COMM Elective 3  
GE WRTG-SPCH/DIGITAL COMM 108 - (FYW) Essential Writing Skills 1 – EP Foundations (FYOC/FYDT) 3 3
GE HUMN HUMN ELECT - Humanities Electives 3 3
GE PHIL - T/RS PHIL 120 - Introduction to Philosophy  – T/RS 121 - (P) Theology I: Introduction to the Bible   3 3
GE FSEM First Year Seminar 2    
    13 15

Second Year

   
MAJOR COMM 210 - (EPW) Logical and Rhetorical Analysis     3
MAJOR COMM 215 - Introduction to Communication Theory   3  
MAJOR COMM 225 - Advertising   3  
MAJOR COMM 227 - Contemporary Public Relations     3
FREE ELECT FREE ELECT - Free Electives 3 3
GE PHIL - T/RS PHIL 210 - Ethics  – T/RS 122 - (P) Theology II: Introduction to Christian Theology   3 3
GE QUAN - S/BH QUAN ELECT - Quantitative Elective – S/BH ELECT - Social/Behavioral Elective 3 3
    15 15

Third Year

   
MAJOR COMM 316 - Communication Ethics  – COMM ELECT - COMM Elective 3 3
MAJOR COMM ELECT - COMM Electives 3 6
FREE ELECT FREE ELECT - Free Electives 3 3
GE PHIL - T/RS PHIL ELECT - Philosophy Elective or T/RS ELECT - T/RS Elective 3  
GE NSCI NSCI ELECT - Natural Science Electives 3 3
GE ELECT FREE ELECT - Free Electives 3  
    18 15

Fourth Year

   
MAJOR COMM 415 - Senior Seminar   3  
MAJOR COMM ELECT - COMM Elective   3
FREE ELECT FREE ELECT - Free Electives 3 6
GE HUMN - S/BH HUMN ELECT - Humanities Elective – S/BH ELECT - Social/Behavioral Elective 3 3
GE ELECT FREE ELECT - Free Electives 6 3
    15 15

Total: 121 Credits

1The Department of Communication and Media prefers students fulfill (FYW) requirements by completing COMM 108 . However WRTG 107  or WRTG 105  and WRTG 106  may be substituted.

2The selection of a First Year Seminar is likely to fulfill requirements both for the First Year Seminar and a General Education Requirement. Thus, the First Year Seminar will not add to the total credits for the semester. Talk with your advisor if you have any questions.

Public Relations Track Curriculum


  Department and Number - Descriptive Course Title Fall Cr. Spr. Cr.

First Year

                  
MAJOR COMM 109 - G/S/P Skill Set  – COMM 115 - (EPW) Writing for Communication   1 3
FREE FREE ELECT - Free Elective   3
MAJOR COMM ELECT - COMM Elective 3  
GE WRTG-SPCH/DIGITAL COMM 108 - (FYW) Essential Writing Skills 1 – EP Foundations (FYOC/FYDT) 3 3
GE HUMN HUMN ELECT - Humanities Electives 3 3
GE PHIL - T/RS PHIL 120 - Introduction to Philosophy  – T/RS 121 - (P) Theology I: Introduction to the Bible   3 3
GE FSEM First Year Seminar 2    
    13 15

Second Year

   
MAJOR COMM 210 - (EPW) Logical and Rhetorical Analysis     3
MAJOR COMM 215 - Introduction to Communication Theory   3  
MAJOR COMM 225 - Advertising   3  
MAJOR COMM 227 - Contemporary Public Relations     3
FREE FREE ELECT - Free Electives 3 3
GE PHIL - T/RS PHIL 210 - Ethics  – T/RS 122 - (P) Theology II: Introduction to Christian Theology   3 3
GE QUAN - S/BH QUAN ELECT - Quantitative Elective – S/BH ELECT - Social/Behavioral Elective 3 3
    15 15

Third Year

   
MAJOR COMM 316 - Communication Ethics  – COMM ELECT - COMM Elective 3 3
MAJOR COMM ELECT - COMM Elective 3 3
FREE FREE ELECT - FREE Electives 3 3
GE PHIL - T/RS PHIL ELECT - Philosophy Elective or T/RS ELECT - T/RS Elective 3  
GE NSCI NSCI ELECT - Natural Science Electives 3 3
GE ELECT FREE ELECT - Free Electives 3 3
    18 15

Fourth Year

   
MAJOR COMM 415 - Senior Seminar   3  
MAJOR COMM ELECT - COMM Elective   3
FREE FREE ELECT - Free Electives 3 6
GE HUMN - S/BH HUMN ELECT - Humanities Elective – S/BH ELECT - Social/Behavioral Elective 3 3
GE ELECT FREE ELECT - Free Electives 6 3
    15 15

Total: 121 Credits

1The Department of Communication and Media prefers students fulfill (FYW) requirements by completing COMM 108 . However WRTG 107  or WRTG 105  and WRTG 106  may be substituted.

2The selection of a First Year Seminar is likely to fulfill requirements both for the First Year Seminar and a General Education Requirement. Thus, the First Year Seminar will not add to the total credits for the semester. Talk with your advisor if you have any questions.