Apr 03, 2025  
Undergraduate Catalog 2020-2021 
    
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Undergraduate Catalog 2020-2021 PDF
Undergraduate Catalog 2020-2021 [ARCHIVED CATALOG]

Marketing, BS

For more information on the Marketing, Management and Entrepreneurship department, visit its website. 

Marketing Curriculum

                                      Department and Number - Descriptive Title of Course Fall Cr. Spr. Cr.

First Year

                                 
GE S/BH ECO 153 - (S) Principles of Microeconomics  – ECO 154 - (S) Principles of Macroeconomics   3 3
GE SPCH–WRTG BUS 140 - (FYDT,FYOC) Business Information & Oral Proficiency  – WRTG 107 - (FYW) Composition   3 3
GE PHIL–T/RS PHIL 120 - Introduction to Philosophy  – T/RS 121 - (P) Theology I: Introduction to the Bible   3 3
GE QUAN MATH ELECT - Math Option (two courses)1 3-4 3-4
GE HUMN HUMN ELECT - Humanities Electives2 3 3
GE FSEM First Year Seminar 4    
BUS CORE BUS 150 - Career and Professional Development     1
    15-16 16-17

Second Year

    
BUS CORE ACC 253 - Financial Accounting  – ACC 254 - Managerial Accounting   3 3
BUS CORE STAT 251 - (Q) Statistics for Business I  – STAT 252 - (Q) Statistics for Business II   3 3
BUS CORE OIM 251 - Excel for Business Applications   1  
BUS CORE MGT 251 - Legal Environment of Business   3  
GE PHIL–T/RS PHIL 210 - Ethics  – T/RS 122 - (P) Theology II: Introduction to Christian Theology   3 3
GE NSCI NSCI ELECT - Natural Science Elective   3
GE HUMN HUMN ELECT - Humanities Elective 3  
GE ELECT FREE ELECT - Free Elective3   3
    16 15

Third Year

    
MAJOR MKT 361 - Marketing Research      3
MAJOR MKT 362 - Consumer Behavior     3
BUS CORE MKT 351 - Introduction to Marketing  – FIN 251 - Introduction to Finance   3 3
BUS CORE MGT 351 - Principles of Management and Entrepreneurship I  – MGT 352 - Principles of Management and Entrepreneurship II    3 3
BUS CORE OIM 351 - Introduction to Business Analytics  – OIM 352 - Introduction to Operations Management   3 3
BUS CORE ECO/IB 351 - (D) Environment of International Business   3  
GE PHIL or T/RS PHIL ELECT - Philosophy Elective –T/RS - T/RS Elective 3  
GE NSCI NSCI ELECT - Natural Science Elective 3  
    18 15

Fourth Year

    
MAJOR MKT 470 - Marketing Communications  – MKT 476 - Marketing Strategy   3 3
MAJOR MKT ELECT - Marketing Electives 3 3
BUS CORE MGT 455 - Business Policy and Strategy   3  
BUS CORE OIM 471 - Business Information Management     3
GE HUMN HUMN ELECT - Humanities Elective 3  
GE ELECT FREE ELECT - Free Electives 3 6
    15 15
 

Total: 125-127 Credits

1See note on Math Options .

2If EDUC 113  is required in the first semester, it is taken in place of a humanities elective and is counted as a GE free elective. One GE free elective in the fourth year must then be taken as a humanities elective.

3 If a third math course is required, it replaces this GE elective.

4 The selection of a First Year Seminar is likely to fulfill requirements both for the First Year Seminar and a General Education Requirement.  Thus, the First Year Seminar will not add to the total credits for the semester.  Talk with your advisor if you have any questions.