Management and Marketing

Peter Andersen, Ph.D., Chair

Management

Faculty

Ovidiu C. Cocieru, Ph.D.
Ann E. Nancy Cummings, M.B.A.
Robert C. Giambatista, Ph.D.
Taewan Kim, Ph.D.
Robert L. McKeage, Ph.D.
Gregory B. O’Connell, J.D.
Mehmet Ali Yetim, Ph.D.

Overview

Management involves getting things done through people. The Management major provides students with a broad-based, generalist background that is designed to provide graduates with the skills and tools needed to cope successfully with the challenging roles and expectations that are sweeping through organizations. “Getting things done” involves analyzing, designing, and continuously improving an organization’s structure and processes. “Through people” involves leading, motivating, and working effectively with other people in teams and other settings. Management courses use a variety of teaching techniques that involve a high degree of student/faculty interaction – including experiential exercises, student presentations, simulations, and team activities – to develop self-analytic skill, team and communication skills. Students working with their faculty and advisors can choose from a variety of courses to design a program of study that will prepare them to enter a variety of positions in private industry and other organizations.

Course Information

Courses for Management are listed under the prefixes MGT and BUAD. For more information on these and all courses offered, visit our Course Description page.

Marketing

Faculty

Peter Andersen, Ph.D., Chair
Satya P. Chattopadhyay, Ph.D.
Xinyu Zhou, Ph.D.
John M. Zych, D.B.A.

Overview

Marketing is “people oriented,” focusing on the interaction between the firm and its market (buyers). The marketer explores the buyer needs to develop new products and to position them so that buyers see their value. Marketing majors are introduced not only to the visible marketing tools: products, salespeople, and the various selling and promotional techniques, but also to less visible marketing functions: marketing research and the firm’s interactions with wholesalers and retailers. The student will develop the quantitative and qualitative skills needed to succeed in a real business environment.

Course Information

Courses for Marketing are listed under the prefixes MKT and MKT/IB. For more information on these and all courses offered, visit our Course Description page.

Affiliated Programs

For information on programs affiliated with the Department of Management and Marketing visit Business Administration, BS and International Business, BS .

For more information about the Management and Marketing department, visit its website.