Management, Marketing and Entrepreneurship

Peter Andersen, Ph.D., Chair

Management

Faculty

Ovidiu C. Cocieru, Ph.D.
Ann E. Nancy Cummings, M.B.A.
Robert C. Giambatista, Ph.D.
Irene Goll, Ph.D.
Taewan Kim, Ph.D.
Robert L. McKeage, Ph.D.
Gregory B. O’Connell, J.D.

Overview

Management involves getting things done through people. The Management major provides students with a broad-based, generalist background that is designed to provide graduates with the skills and tools needed to cope successfully with the challenging roles and expectations that are sweeping through organizations. “Getting things done” involves analyzing, designing, and continuously improving an organization’s structure and processes. “Through people” involves leading, motivating, and working effectively with other people in teams and other settings. Management courses use a variety of teaching techniques that involve a high degree of student/faculty interaction – including experiential exercises, student presentations, simulations, and team activities – to develop self-analytic skill, team and communication skills. Students working with their faculty and advisors can choose from a variety of courses to design a program of study that will prepare them to enter a variety of positions in private industry and other organizations.

Course Information

Courses for Management are listed under the prefixes MGT and BUAD. For more information on these and all courses offered, visit our Course Descriptions page.

Marketing

Faculty

Peter Andersen, Ph.D., Chair
Satya P. Chattopadhyay, Ph.D.
Ash Zareian, Ph.D.
John M. Zych, D.B.A.

Overview

Marketing is “people oriented,” focusing on the interaction between the firm and its market (buyers). The marketer explores buyer needs to develop new products and to position them so that buyers see their value. Marketing majors are introduced not only to the visible marketing tools: products, salespeople, and the various selling and promotional techniques, but also to less visible marketing functions: marketing research and the firm’s interactions with wholesalers and retailers. The student will develop the quantitative and qualitative skills needed to succeed in a real business environment.

Course Information

Courses for Marketing are listed under the prefixes MKT and MKT/IB. For more information on these and all courses offered, visit our Course Descriptions page.

Affiliated Programs

For information on programs affiliated with the Department of Management, Marketing and Entrepreneurship visit Business Administration, BS and International Business, BS .

Entrepreneurship

Overview

The Entrepreneurship major and minor are designed to provide students with meaningful skills, attitudes, and behaviors necessary for starting new businesses, working in family businesses, or joining small entrepreneurial businesses. Traditional businesses also highly value employees with this major or minor, since our graduates from this program are action-oriented and have “learned by doing.” Although only a minority of our students will start businesses immediately upon graduation, the goal is to develop a true “Entrepreneurial Mindset” in all of our students. This mindset includes constantly embracing opportunities, providing value to others, and striving to reap rewards from efforts made.

This program is practice-oriented and includes a variety of projects, mentoring opportunities, possible internships, and networking with successful entrepreneurs, angel investors, and business people from the region and beyond. There are also opportunities to launch a student business or work with an existing student business. Study abroad opportunities are also offered.

The Entrepreneurship minor is open to business and non-business students, and the major is open to business school students only. Students in the major and minor begin classes in their junior year and move through the program as a cohort. Each year’s cohort of majors and minors is capped at approximately 20 students.

Course Information

Courses for Entrepreneurship are listed under the prefix ENTR. For more information on these and all courses offered, visit our Course Descriptions page.

For more information about the Management, Marketing and Entrepreneurship department, visit its website.