Marketing and Management

Management

Faculty

Len Tischler, Ph.D., Chair
Gerald Biberman, Ph.D.
Alan L. Brumagim, Ph.D.
Cynthia W. Cann, Ph.D.
Satya P. Chattopadhyay, Ph.D.
Jafor Chowdhury, Ph.D.
Irene Goll, Ph.D.
Robert L. McKeage, Ph.D.
Abhijit Roy, Ph.D.
Delia A. Sumrall, D.B.A.
John M. Zych, D.B.A.

Overview

Management involves getting things done through people. The Management major provides students with a broad-based, generalist background that is designed to provide graduates with the skills and tools needed to cope successfully with the challenging roles and expectations that are sweeping through organizations. “Getting things done” involves analyzing, designing and continuously improving an organization’s structure and processes. “Through people” involves leading, motivating, and working effectively with other people in teams and other settings. Management courses use a variety of teaching techniques that involve a high degree of student/faculty interaction – including experiential exercises, student presentations, simulations and team activities – to develop self-analytic skill, team and communication skills. Students working with their faculty and advisors can choose from a variety of courses to design a program of study that will prepare them to enter a variety of positions in private industry and other organizations.

Tracks for Majors in Management

Management majors may choose either of two tracks if they wish.

Management of Structures and Systems: This track focuses on the skills a successful manager needs to plan, organize, maintain and improve an organization’s structures and systems. In addition to the required Business core courses, each student will take MGT 460 , MGT 461 , MGT 462 and any three other upper-level management electives.

Management of People and Teams: This track focuses on the skills a successful manager needs to meet the management challenges of people and teams in today’s workplace. In addition to the required Business core courses, each student will take at least three of the following four courses: MGT 361 , MGT 362 , MGT 471 or MGT 474 . In addition, the student will take other upper-level Management electives to complete 18 credit hours of electives in Management.

Marketing

Faculty

Overview

Marketing is “people oriented,” focusing on the interaction between the firm and its market (buyers). The marketer explores buyer needs to develop new products and to position them so that buyers see their value. Marketing majors are introduced not only to the visible marketing tools: products, salespeople, and the various selling and promotional techniques, but also to less visible marketing functions: marketing research and the firm’s interactions with wholesalers and retailers. The student will develop the quantitative and qualitative skills needed to succeed in a real business environment.