BUAN 586 - Applied Business Statistics

3 cr.

The course focus is on the use of multivariate statistics. Following review of basic statistical inference concepts, students will gain hands-on experience in applying methods in the context of addressing business problems from different functional areas (e.g., marketing, finance, operations). Methods used in both supervised (i.e., predictive modeling) and unsupervised (i.e., pattern recognition) scenarios are covered, such as multiple regression, logistic regression, conjoint analysis, factor analysis, and cluster analysis. Students will use appropriate software (e.g., Minitab, SPSS) for data analysis.