HAD 515 - Health Care Planning and Marketing

3 cr.

(Prerequisites HAD 522 or OM 503, HAD 523, and HAD 524)

This required graduate course studies the purpose, function, and application of planning and marketing in health care. Content includes strategic planning, situational analysis, strategy formulation, action planning, exchange, buyer behavior, segmentation, market research, products/services, pricing, distribution, promotion, and marketing control. Selected theoretical concepts are drawn from disciplines such as economics, psychology, and sociology.