May 21, 2024  
Undergraduate Catalog 2023-2024 
    
Undergraduate Catalog 2023-2024

MKT 470 - Marketing Communications

3 cr.


(Prerequisite: MKT 351 ; senior standing)

Personal and mass communication approaches generated by manufacturers and intermediates or institutions toward target markets.  The design of advertising campaigns to shift consumer attitudes, to secure resellers’ support and to inform, persuade, and move them to action.  Development of copy selection and media and measurement of promotion effectiveness including evaluation of sales force.