|
Sep 07, 2024
|
|
|
|
Undergraduate Catalog 2023-2024 [ARCHIVED CATALOG]
|
MKT 361 - (EPW) Marketing Research3 cr. (Prerequisite: MKT 351 )
Study of the role of marketing information as the basis for decision-making. Topics include research design, methods of gathering data, questionnaire structure, interviewing methods and preparing the final report.
|
|