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Sep 07, 2024
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Undergraduate Catalog 2023-2024 [ARCHIVED CATALOG]
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COMM 330 - Advertising Decision Making3 cr. (Prerequisite: COMM 225 )
This course will cover the managerial and decision-making processes of advertising and related marketing communications functions. Students will learn the various problems and opportunities faced by advertising decision makers, and the alternative solutions available to handle these situations.
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