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Nov 10, 2024
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Undergraduate Catalog 2022-2023 [ARCHIVED CATALOG]
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MKT 474 - (EPW) Personal Selling3 cr.
(Prerequisites: MKT 351 , MKT 361 , MKT 362 )
This course focuses on the direct selling process: how it fits into the marketing function, the ability to communicate a product’s features, advantages and benefits, and the principles of effective selling. Students practice making oral and written sales presentations. Students also learn what a career in sales entails.
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