Jan 22, 2022  
Undergraduate Catalog 2019-2020 
    
Undergraduate Catalog 2019-2020 [ARCHIVED CATALOG]

MKT 351K - Introduction to Marketing

3 cr.
This honor course introduces the student to the field of marketing. An overview of the principles on which the discipline is founded.  The marketing concept is presented as the framework under which the decisions related to marketing-mix variables (product, place, price and promotion) are made by organizations.