Jan 22, 2022  
Undergraduate Catalog 2019-2020 
    
Undergraduate Catalog 2019-2020 [ARCHIVED CATALOG]

MKT 362 - Consumer Behavior

3 cr.


(Prerequisite: MKT 351 )

Study of theories of consumer behavior.  The buyer is analyzed at the individual level in terms of motivation, attitudes, etc. and at the social level in terms of influence on buying behavior from the socio-economic environment.