Sep 28, 2020  
Undergraduate Catalog 2018-2019 
Undergraduate Catalog 2018-2019 [ARCHIVED CATALOG]

MKT 351K - Introduction to Marketing

3 cr.

(Prerequisites: junior standing, ECO 153K -ECO 154K  or ECO 101 )

This course introduces the student to the field of marketing. An overview of the principles on which the discipline is founded.  The marketing concept is presented as the framework under which the decisions related to marketing-mix variables (product, place, price and promotion) are made by organizations.