Dec 05, 2019  
Undergraduate Catalog 2018-2019 
Undergraduate Catalog 2018-2019 [ARCHIVED CATALOG]

MKT/IB 475 - (D) International Marketing

3 cr.

(Prerequisites: MKT 351 , ECO/IB 351 )

Analysis of the marketing strategies of multinational corporations with emphasis on the internal environment of country markets.  Discussions will include comparisons of different regional markets along socioeconomic, political and cultural lines.  Different types of international market barricades and the corresponding market-entry strategies will be analyzed.  Additional readings from international publications will be required.