Oct 01, 2023  
Undergraduate Catalog 2017-2018 
Undergraduate Catalog 2017-2018 [ARCHIVED CATALOG]

MKT 495 - European Business Experience

3 cr.

(Prerequisites: MGT 351 , MKT 351 , ECO/IB 351 )

Students will have an opportunity to participate in lecture-discussion sessions with top-level executives from various multinational corporations, local business firms, and government agencies in a number of different countries in Europe.  Participants will gain a basic understanding of the issues prominent in international business today.  Course involves travel to Europe.  (Credit cannot be earned for MKT 495 and IB 495  and MGT 495 .)