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Nov 30, 2024
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Undergraduate Catalog 2017-2018 [ARCHIVED CATALOG]
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MKT 472 - Retailing Management3 cr.
(Prerequisites: MGT 352 , FIN 251 , OIM 351 ; senior standing)
This course focuses on the decision areas facing retail managers, including retailing, structure, merchandising, locations, store layout, promotion, pricing and personnel.
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