Mar 28, 2024  
Graduate Studies Catalog 2015-2016 
    
Graduate Studies Catalog 2015-2016 [ARCHIVED CATALOG]

HAD 515 - Health Care Planning and Marketing

3 cr.
This required graduate course studies the purpose, function, and application of planning and marketing in health care. Content includes strategic planning, situational analysis, strategy formulation, action planning, exchange, buyer behavior, segmentation, market research, products/services, pricing, distribution, promotion, and marketing control. Selected theoretical concepts are drawn from disciplines such as economics, psychology, and sociology.