Aug 18, 2022  
Graduate Studies Catalog 2012-2013 
Graduate Studies Catalog 2012-2013 [ARCHIVED CATALOG]

ERP 512 - Customer Relationship Management

3 cr.

(Prerequisite, permission of instructor) The course focuses on a enterprise wide strategy to create a successful customer relationship management program and maintain it on an ongoing basis, by utilizing systems, tools, and techniques that develop a shared view of the customer throughout the enterprise, and using best practice offerings tailored to the appropriate customer relationship life cycle stage. SAP-CRM software platform is utilized for the course.  This course is not open to those students who have received credit for MKT 512.