Aug 18, 2022  
Graduate Studies Catalog 2012-2013 
Graduate Studies Catalog 2012-2013 [ARCHIVED CATALOG]

MKT 596 - Study Abroad in Asia

3 cr.
This course offers an opportunity to travel and learn about marketing issues in parts of Asia. Topics include B2B and B3C marketing protocols, cultural basics and complexities that affect business and relationships in these countries, joint venturing and sourcing, and some basics about the legal systems of these countries.