| |
Nov 24, 2024
|
|
|
|
|
Graduate Studies Catalog 2012-2013 [ARCHIVED CATALOG]
|
MKT 564 - Consumer Behavior3 cr.
(Prerequisite, MKT 506)Study of the basic factors influencing consumer behavior with emphasis on managerial use of consumer decision making models from both economics and the social sciences.
|
|